I’m about to give you the secrets of how your competitors are crushing it, making 10x the profits you are …

... and not because they have a better product.

You’ve got traffic.

You’re making sales.

That’s great. But I bet you have that constant worry in the back of your head … that foreshadow of doom always lingering in the near distance.

As soon as you take your foot off the accelerator in terms of your advertising, your income is gone.

I mean you’re making some good sales with paid advertising, but it’s not easy keeping up this high volume.

You’re constantly dealing with ad fatigue, and Google and Facebook changing their ad policies.

Or what if Google changes their algorithm again (which they will) and your organic traffic drops by 50%.

These are real fears.

And your competitors have them as well. It’s just they know they will survive whatever Google or Facebook throws at them because they have a contingency plan.

They’ve optimized and automated their marketing funnel and built up an email list.

By doing this they’ve lowered their customer acquisition costs and increased their sales conversion rates and customer lifetime value.

With a large and active email list they know they can contact their prospects and customers any time they like.

Product updates, promotional offers, cross-sells, and new product launches are just an email away.

This means—and this part is important so listen up—because they’re making more profit per customer, they can spend more money to acquire each customer and still be profitable

They can outspend you on their advertising.

So how do you create your own safety net?

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