Channing was looking to increase sales of his software product Listary, a search utility for Windows that makes finding your files and launching applications blazing fast.

He offered a free version of Listary, and needed help converting those that downloaded his free version into purchasing his Pro version.

“This is one of the best teams I've worked with. The first draft provided by David's team was already great, and then they tweaked it to perfection based on my feedback. Very professional writing and design. I won't hesitate to hire David again next time."
Channing Dai, listary.com

Here's how the homepage and the Pro version upsell looked before we got started:

We conducted our product and audience research, then wrote and designed a new homepage for the free version and sales page for the Pro version:

The new website was a vast improvement, bringing down the bounce rate as well as almost doubling sales conversions.

“The website you redesigned for Listary launched 2 months ago. The bounce rate dropped dramatically from more than 70% to around 40%. The conversion rate increased over 80% and sales are growing significantly. I don't know how many customers I’ve lost due to the previous poor homepage design—I hate to think about it! Amazing work, thank you!”
Channing Dai, listary.com