SUMMARY

Video Sales Letter for an all natural sleep solution targeting those with sleep problems.

WORK
  • Strategy
  • Copywriting
WORK EXAMPLE

Hi, I'm [NAME] and this is a cow.

[INSERT PICTURE OF A COW]

And in a matter of minutes, you'll discover why this cow is the SECRET to curing insomnia.

Curious? I'm sure. however, it will all make perfect sense to you in just a few minutes...

What’s really wild is that when you combine one key molecule that this cow produces with solid diet and exercise, it lets you sleep soundly 7 nights a week WITHOUT feeling groggy or ‘hungover’ the next day as is usually the case with narcotics.

However, this system I'll share with you today will only work if you suffer from insomnia or have been having difficulty sleeping. If you are the type of person who gets a good night’s sleep effortlessly, then turn off this video right now, as this video is ONLY for people who have a ridiculously hard time getting to sleep.

For years, getting to sleep was a struggle for me too, until I stopped doing what the 'pros' told me to do...

...and started using the secret I'll reveal to you today within this paid presentation (if you are watching this for free, you're really lucky.)

You'll uncover some powerful secrets about sleep science simply by watching
this presentation to the very end ... tips like:

  • How you can sleep more easily this month, without relying on narcotics or
    sedatives...
  • A little known herbal ingredient that can put you to sleep more effectively
    than any narcotic...
  • A secret combination of ingredients previously only known to those on the
    inside that lets you avoid addiction and ‘sleeping pill hangovers’...
  • A superior yet little-known way to increase your “deep” sleep with ease...
  • Hours of sleep each night while decreasing daytime fatigue...
  • The fastest way on earth to sleep more WITHOUT using any drugs...
  • The top 5 things you must AVOID if you want to avoid feeling restless and
    tired throughout the day...
  • The 3 most dangerous mistakes most people make when trying to
    improve their sleep naturally and how YOU can AVOID them...
  • Why you MUST AVOID this 1 common habit if you want to beat insomnia...
  • The number 1 KILLER when it comes to sleep aids and why you must
    AVOID this at all costs (note: this is a mistake even the best of us make,
    and it will ruin your chances of beating insomnia!)...
  • Why avoiding this one common pitfall can increase your monthly “REM
    SLEEP” hours by over 200%...
  • Most people think this one 'tried and true' strategy/ technique/habit/method is the best way to get more sleep... you'll discover why you must AVOID IT at all costs if you want to succeed!

I don't know how much longer I'll have this presentation online, so watch this right now, while you still can...

I'm also getting pressure from the powers-that-be to take this free presentation down... Yes, the information I’m sharing here is just that valuable, and people in high places want it kept secret. This could cost pharmaceutical companies MILLIONS in revenue and they’ve got the full weight of the government on their side.

So watch this right now, while you still can...

You may think you've tried it all, or seen all, when it comes to getting a better night’s sleep.

So, what are the odds that you'll discover something totally unexpected and new today?

Well, think back to the time when you last tried to improve/change/overcome your sleep troubles.

Most likely, if you had any success, it came from trying something you’d been
either unwilling or unable to try before.

Breakthroughs often happen when you think you've tried it all and seen it all...

Yet I can guarantee that you've NEVER seen anything like what I'm about to
reveal to you today...

I can tell you this: what I'm revealing today is the cutting edge of sleep science...

fresh, new, and different...

You may feel like you’ve tried everything, from reading the expert's books to
endless hours on Google... sound familiar?

A seemingly endless supply of options, methods, and ideas on how best to
achieve a better night’s sleep.

Then, out of nowhere, you stumble upon something totally new...something that
causes everything to 'click'...

That’s what I’m going to be revealing here today.

1 tip in particular will totally SHOCK you... it's my absolute favorite it's near the
end, so keep watching!

And a few of my quick tips I'll be giving you today will get you started within
MINUTES on the path to a better night’s sleep.

And the LAST tip I'll share today, near the end, is the most powerful of them all
so make sure you watch this presentation all the way to the end.

Remember: I'm about to share the secrets of sleep science with you today and
even more little-known tips to help you totally conquer insomnia.

Before we dive in, I'm going to share something from my personal life that, to be
honest, my wife BEGGED me to leave out of this presentation...

There is a rather humiliating story I need to share before we dive into this new
solution today.

You'll see why my embarrassing little episode is so important to YOUR success
in just a few minutes... So, let me start from the beginning.

You may think I've always been one of the world's top sources for insomnia cures

but that's hardly the case at all... There was once a time where I was actually a
hard-case insomniac myself.

I remember this as if it were yesterday: October 10th, 1997. That was the first
day in my life when I suspected I was an insomniac.

That year, I had been
averaging 2 hours of sleep most nights, and sometimes I would simply stay up
for days at a time. I had no idea what was going on or why.

That was, until, I turned on the TV one day and saw an episode of a talk show where the topic of discussion was insomnia. The guests discussed this topic at length and suddenly I was hit with an epiphany.

It had dawned on me that I was an insomniac and that it simply wasn't going to
get any better unless I took action. And I did, just like you're about to today...

However, even though I knew I was ready for a change, I needed one more thing
to really push me over the edge and get me to move from being an insomniac to
being cured.

What happened was this. I had been out with some friends of mine, and we
drank a lot of coffee. Like most insomniacs, coffee makes my condition worse.

So
naturally I stayed awake for 2 days and ended up coming into work 5 hours late
the following Monday.

Then, right there, in that moment, IT HAPPENED:
I got fired from a job due to my insomnia. I had been up for 48 hours straight. I
was feeling tired, exhausted, and burnt out. I collapsed into bed and when I woke
up the next day, I realized that I was 5 hours late for work. Before I was even two
feet in the door, my boss told me this was the last straw.

Let me tell you: I felt miserable, alone, and like my entire world was collapsing
around me. Due to my insomnia, I was incapable of performing at work or school.

I was too tired most of the time to get out of the house, so my social life suffered.

I was beyond depressed, I felt borderline worthless, as if my life had not even
been lived, and I was just killing time between birth and death...

I made a vow to myself:

"I will solve this problem or DIE TRYING! Never again would I allow anxiety or stress to stand in the way of what folks like you and I really want: A good night’s sleep!”

I swore I'd read every book on the subjects of insomnia and scoured the Internet,
research journals, and the brains of the top pros to discover the secrets of sleep.

And today, I'm going to reveal it to YOU.

Keep in mind that, even though today I've been very successful helping folks like
you overcome Insomnia, I'm EXACTLY like you are in so many ways...

I just got lucky, and through some really hard trials, I discovered the secret to
beating insomnia once and for all.

This is a product that allows people just like us real, everyday men and women ... to:

  • Develop total confidence, and the ability to overcome any obstacle that,
    until NOW, may have been standing in your way...
  • Sleep easily, without “racing thoughts” keeping you awake...
  • Feel more calm and energetic during the day...
  • Even improve their performance in school or on the job, as increased
    sleep leads to better alertness and concentration in the day...

This is the exact same formula that I use in my one on one consultations.

So know for a fact that you'll be receiving the same exact value as my in-person
clients using this same formula, at a fraction of the cost!

Yes, I'll be covering all the details of my discovery with you in just a moment,
however, first...

I need to let you in on what your REAL problem is today...

This is the hidden foe, the real villain behind your sleeplessness.
... And the reason why your sleep problem is not your fault!

The shocking truth is that you've been lied to when it comes to how to beat
insomnia and those lies have all but destroyed your chances of the success you
desire and deserve...

One lie I call the “lie of the experts.” You may have heard, or perhaps even
believed at one point, that you have to enlist the help of an expensive therapist or
doctor in order to beat insomnia. This I call the “lie of the experts” because it
leaves you dependent on professional “help” you really don’t need at all.

And here's one of the lies that angered ME the most:

The idea that you NEED to rely on alcohol or drugs like barbiturates in order to
beat insomnia.

That's just nowhere NEAR the truth...

In fact it’s absolute BULL!

When you find out how this lie got started, you'll really be steaming!

That's okay...I'll be revealing the truth in a moment...

If you are one of the MILLIONS that have fell victim to this lie, then you need to
decide now to accept the truth because:

If you don't, you'll never cure your insomnia.

You will end up sleeping even less than you are now.

And, you may even wind up with psychological problems including depression.

And this is not what I desire for you...

We both want more for you than this, right? Of course

  • so keep watching...

These lies are THE reason your sleep problem is simply not your fault now,
solving your insomnia is, as of today, your responsibility, but it has NOT been
your fault...

Your struggles and challenges with sleep are directly due to this, which is why it's
not your fault - however, it is now your responsibility, fair?

Sometimes we tend to blame ourselves, but I'm asking you NOT to do that
instead:
Have a look at the real villain: the pharmaceutical companies!

After all, you've been bombarded for years by lies perpetuated from these
crooks...

Think about it: for decades, you've been lied to by the drug companies with false
and misleading claims designed to rip you off...

Big pharma depends on your deception to make a buck

  • I don't...

The pharmaceutical industry is SMART, the lies are clever, subtle, and have
fooled millions of really savvy folk like you and me (yep, I was fooled for years by
these lies)...

The TRUTH is that you should never do/try/rely upon drugs or alcohol to get to
sleep.

That will cause you to sleep poorly, wake up feeling groggy, become depressed,
and most likely develop an addiction.

Now that you know the problem... that your sleep has been held back for years
due to these lies...

It's time to dig in and rise above the lies using these 3 tips I have for you today...

These exact tips were my personal sleep gold mine, leading me to the success I
have today, and you soon WILL have...

And by far, the most IMPORTANT tip is to TAKE MELATONIN EVERY DAY. This
can’t be emphasized enough. Melatonin is not a drug, it’s a hormone produced
naturally by your body. Specifically, it’s the hormone involved in the regulation of
sleep and drowsiness.

Unfortunately, most commercial grade melatonin products out there are utter
garbage, but in just a few minutes, I’m going to reveal the ONE source of
melatonin you can count on EVERY time.

I know you're curious, so hang with me - I'll get into the specifics in just a
moment, so be sure to keep watching!

First, you absolutely must know about the temptation you HAVE TO AVOID if you
want to beat insomnia.

It’s called hopelessness.

Feeling hopeless is the one fatal flaw in any effort to beat insomnia. Sleep is all in
the mind. If you think it’s going to be hard, it’s going to be hard. If you think it’s
going to be easy, it’s going to be easy. So you need to cultivate a positive
mindset about matters related to sleep.

Listen to this one: would it surprise you to discover you can actually ENJOY
going to sleep?

By discovering how to actually enjoy this process, you will dramatically ramp up
your results.

I used to HATE going to sleep at the end of the night but I've figured out a way to
have FUN with it, and that's allows you to overcome insomnia and sleeplessness.

Just imagine what your life will look like when going to bed becomes something
you ENJOY:

Your friends and colleagues will be STUNNED when they see you effortlessly
beating insomnia when they still act as if it's a death sentence!

Enjoying the journey is the key to staying on the path, and this simple strategy
will get you there fast!

Many folks believe you have to force yourself to sleep, but guess what? That's a
lie! You can actually enjoy going to sleep.
Here's how you do it: take melatonin exactly a half hour before you go to bed.

That will give it just enough time to kick in so you fall asleep effortlessly.

Think of it this way: Picture a balloon. A balloon shrinks and expands, but it's
always a balloon. The same is true for the part of your brain that’s responsible for
sleep. It will naturally put you to sleep if you just let it!

If you want to experience more fun and joy on your road to sleep here's what you
do: Keep a journal. This will allow you to see your results over time and will instill
a sense of satisfaction that makes going to bed each night actually FUN!

When you discover the secret to actually ENJOYING falling to sleep, then
insomnia will disappear from your life FOR GOOD.

Just imagine what your life will look like when going to bed becomes something
you ENJOY...

And, it gets even better: here comes my really big, massive, crucial tip:
TAKE MELATONIN IN COMBINATION WITH MEDITATION, EXERCISE AND
RELAXATION. This is absolutely essential because melatonin depends on a
healthy body to work.

Without using this tip, you can forget about those other tips I just shared with
you... this tip is THAT crucial...

This is the tip that will allow you to sleep soundly every night.

Just picture it:

You will forever leave behind the frustrations you've no-doubt experienced when
it comes to sleep and insomnia - all those frustrations end TODAY...

Not only that, you will also enjoy more energy and confidence in the daytime due
to having slept better at night.

And ALL of this is happening in your life simply because you NOW know The
Formula:

These proven success tactics, and SO much more, are yours for the taking
starting today.

Wow that was a lot of information! You may be feeling a tad overwhelmed at this
point, and that's perfectly okay...

Essentially, you have 2 choices and regardless, you will choose one of the two
today:

Choice 1: Take the information I just gave you, and try to go at this alone...

And who knows? You may get lucky and, one day, see some progress it will take
longer, of course, and you'll make a lot of painful mistakes, but you can choose
this...

Or, you can take Choice #2, the savvy choice, the choice most everyone takes
who is ready for cure insomnia once and for all.

This is the quickest, fastest, and smartest way possible to achieve sleep without
resorting to narcotics or alcohol.

Why go at this alone when I've already done ALL the work for you?

There's no need to scratch your head in frustration, guessing your way to
"halfway there", because I've already created the IDEAL solution for you!

It's a solution that I've perfected and tested for years on countless thousands of
men and women like you, and it works virtually every single time.
it's called [REDACTED], and this one of a kind product is about to take the world of
insomnia by storm.

This radically simple yet effective sleep aid product will work for you, EVEN IF
you are a chronic insomniac, an anxiety sufferer, or someone who has never had
success with any other method.

And even if you believe you've seen and tried everything!

Warning: Melatonin is NOT:

  • A fad.
  • A bogus cure-all.
  • Snake oil.

What it is is a POTENT Melatonin formula that is unlike ANYTHING you will ever
encounter in a natural health store or pharmacy.

Most pharmaceutical grade melatonin is low quality, being made from leftover
synthetic materials.

[REDACTED] comes comes direct from melatonin sourced from cow by-products,
considered to be by far the most high grade source of melatonin available.

Remember at the start of this video, when I showed you a picture of a cow and
confused the heck out of you? Well, now, I hope, you’re starting to get it; it’s

COW-SOURCED melatonin that’s the first key to solving your sleep problems...

The SECOND key is Valerian Root, widely considered to be the SECOND BEST
sleep aid after melatonin. Valerian, too, is all natural, powerful, and leads to a
better night’s sleep WITHOUT the use of narcotics or Diphenhydramine (a
common ingredient in OTC sleep aids that has been known to cause severe
hallucinations and whose safety has been questioned by the FDA).

[REDACTED] combines Melatonin with Valerian Root and other essential herbal
ingredients for an all-around winning formula that can’t be beat.

What makes [REDACTED] truly unique is the fact that I spent X years interviewing
experts and real-world case studies to find exactly the right formula.

I uncovered these hidden patterns and unique (sometimes 'odd') tactics they use
to be and STAY successful in the world of sleep science.

And now, starting TODAY, their success can be your success.

Now, before we go any further, I need to come clean:

[REDACTED] is NOT for those who are looking for some “fad solution” or “miracle
cure.”

If that's you, and I'm trusting it's not, then you need to leave this website right
now...

This is for men and women who are ready to stop looking for "miracles" and start
sleeping better every night of the week.

So, if you're ready for the REAL TRUTH behind what it takes to succeed for life in
(GOAL), here's what you can expect

With [REDACTED], you will:

  • Sleep more hours...
  • Get to sleep faster...
  • Wake up feeling more rested in the mornings...
  • Never wake up feeling groggy or tired...
  • Feel better...
  • Enjoy more energy during the day...
  • And be all-around happier and more productive each and every day of the
    week...

[REDACTED] isn't just "a" solution for you it's the ONLY solution for you!
Add 2 to 3 testimonial slides here. See video tutorial for ideas.

[REDACTED] comes complete with Melatonin, the all-natural insomnia cure that’s
based on the same formula your body uses to get to sleep naturally, and valerian
root, the second-best natural sleep aid after melatonin. It also comes with several
other herbal and mineral ingredients designed to supplement melatonin and
boost results.

As you've probably noticed by now, [REDACTED] is by far the most effective
narcotic-free sleep aid on the planet.

And, the results come easily a timely fashion too...

Perhaps you're concerned that [REDACTED] with all of its amazing great
ingredients, will cost you quite a bit...

And sure, that makes perfect sense, as [REDACTED] is worth investing in and it

SHOULD cost more than it does:

After all, [REDACTED] is has already helped X number of people achieve natural
sleep faster and easier than ever.

With [REDACTED]...

You'll sleep more hours every night, even if you’ve always struggled with getting
rest.

  • You’ll get to sleep FASTER, within minutes of closing your eyes at the end
    of the day...
  • You’ll wake up actually feeling RESTED, unlike with narcotic-based sleep
    aids that leave you feeling groggy...
  • AND, you will not have to worry about the risk of addiction, as Melatonin is
    not habit forming!

Now it should be crystal clear why [REDACTED] is has a retail value of $XXX.

However, just for watching this presentation today, I have a much better deal
coming your way so keep watching, because it won't last much longer...

Sure, you could just walk away, chance it, and keep going down the road you're
on now.

And end up spending 10, 20, even 100 times more than the investment you'll
make today in [REDACTED] in doctor’s bills and prescription drug costs.

Or, skip the doctors’ visits and hard drugs, and perhaps struggle with insomnia
for the rest of your life.

And THEN there's the cost of being less productive during the day because you
didn’t get enough sleep at night.

And neither of us see that as your future right?
With all of this at stake, I want to offer you the easiest decision you'll make all
year, deal?

So, I'm slashing the retail price of [REDACTED] today...

This massive discount is my online-only offer... you've saved me time and money
in running expensive ads, so I'm just giving it right back to you.

The Good News?

That means a MUCH lower price for you today...because frankly, I want you to
join my cause, and I refuse to let finances stop you!

That means you will not be paying the retail value of $XXX for [REDACTED]
today...

Not even close.

No where close to that!

Your price is a FRACTION of that...

It's not even going to be HALF that price...

It's not even going to be ($X + 25%)!

As ridiculous as it sounds, you won't even pay (ACTUAL PRICE + 25%) today!

Rather, your investment today in better sleep certainty with [REDACTED] will cost
just $XXX or X payments of $Y.

Don't decide right now... try this ON ME for 60 days... in fact, I’ll offer you my

DOUBLE GUARANTEE:

If you do not see any improvement in your sleep schedule any OR
even if you don't like my accent... or my radical enthusiasm... no worries! I'll
refund every penny you invested today...

No hassles, no worries, and we'll part as friends no matter what.

Click on the button that says “BUY NOW” and lock in your discounted
price today!

GRAPHIC/VIDEO TESTIMONIAL) Just have a look at the results Andrew got
using [REDACTED]:

(GRAPHIC/VIDEO TESTIMONIAL) You'll join everyday folks like Joan who
experienced these incredible results using [REDACTED]...

(GRAPHIC/VIDEO TESTIMONIAL) And then there's Sarah—just watch and see
her amazing results!...

Click the button to get [REDACTED] shipped to you instantly.

No shipping costs... no delays... you'll have immediate access to Melatonin
without delay.

Here's what will happen the moment you click the (COLOR) button below this
video:

First, you'll be taken to our 100% secure checkout page, which looks like this:
(GRAPHIC OF CHECKOUT PAGE)

(CHECKOUT PAGE ON THIS SLIDE OR NEXT)
Then, you enter your payment information and your billing address.

Finally, you'll arrive at the thank you page, and receive an email confirming your
order with instructions on how to pick it up.

It's That Simple!

Remember: You've been struggling with your insomnia far too long...
And the pain of continuing without taking action will only lead to more despair,
more frustration, more sleepless nights.

YET: All of this can be avoided, beginning today, with [REDACTED].

Imagine, right now, how it will feel the moment you KNOW you've finally found
the answer to insomnia

You feel alive...

You are brimming with excitement...

You are bursting with confidence...

Well-rested and happy.

Full of energy... seeing success at every turn...

Turning heads as you walk into the room...

You see and experience yourself sleeping more and earlier every day...

You are FREE... at peace, knowing you are right on target as you overcome
insomnia.

You are experiencing the great sleep you deserve - at long last!

Yes, it's true: Your sleeplessness up until today, has largely been no fault of your
own...

It's true that you've been lied to in the past about quick-fix solutions...

The fad cure you may have tried...

And there's all those self improvement plans that backfired in your face...

And then there's all those false promises no one stands behind...

However, today marks your day to take responsibility...

And take the action you KNOW is necessary today to put you on the track to

REAL results, using a solution that SIMPLY WORKS...

(GUARANTEE GRAPHICS) Remember, unlike those cheap, gimmick-heavy
scams, [REDACTED] is the real deal... and it's 100% GUARANTEED:

Try (PRODUCT/SERVICE) for 60 full days, on me... and see the results you
desire, or you pay nothing!

Plus, I never leave you hanging... either myself or my Support Team get back to
you quickly with any questions you have, so you'll always feel taken care of...

Do not put this off one second longer... and here's WHY:

  1. Melatonin is the ONLY all-natural sleep solution that has been proven to
    work...
  2. [REDACTED] is the only melatonin formula that combines the main
    ingredient with other essential vitamins and minerals to boost your results
    and guarantee you wake up well-rested...
  3. [REDACTED] is BACKED by an absolute, unconditional money back
    guarantee, unlike many products out there...

Make sure you do the SMART thing... the ONLY smart thing to do:

Get my online-only limited-time discount while it's still available to you, and
before someone else takes your spot...

The time to take action is now.
So click the button below to claim your supply of [REDACTED] today!